5 Ways for Entrepreneurs to get recognized

Entrepreneur Jatin
6 min readFeb 17, 2019

When you have good recognition in the industry, you are more likely to reach to the useful people. When you are your own boss, you need to take full responsibility for your image which ultimately reflects the image of your organization.

When you are climbing fast in your segment, you want to get recognized in the area of your work. Or if you are just starting up, you want to collaborate with likeminded people who can help you accelerate.

You don’t want to go solo when you take bigger responsibility from 9 to 5, to the full-time entrepreneurship. Connect with as many people as you can. Ensure that you get all the help you need along. (Also from the investors)

If you delay in execution or do it all by yourself then you might miss the right time to showcase your product to the world.

Some giant is going to develop it before the blink of an eye. It is a volatile market, and very competitive.

Thousands of people are brainstorming and developing new models. So it is crucial that you be in time and capture the market when it is hot. And when you are more social, you are more likely to get the support you need to make in time.

Here are the 5 ways you can be visible to the world and get recognized.

1) Build a strong social media presence

All of us love social media, right? We all like to check in our dinner party with Facebook and share our picnic photos on Instagram and tweet a political opinion on twitter.

Most people do this and if you are not doing it already, then start doing it from today. Social media is a great tool if you can learn to use it in your favor. It keeps you updated with what’s going on in the market.

But when it comes to using it to your professional advantages, the story is different.

That random uploads and surfing need to be stopped. It is time for you to build a professional social media presence as an entrepreneur and reach out to the right kind of people.

Use the internet with more awareness. Know where you going on Facebook or Instagram.

Why social media?

Because it is an easy and handy tool free of cost. You can show the world your portfolio without spending a penny. And there are many like you on the platform.

You just need to look at the right corner of it. And there are many new kinds of networking websites where you find a niche of certain kinds of people with similar tastes.

How to be a social media guy for good?

  1. Upload some insights of your work on social media.
  2. Upload your experience and your philosophy as an entrepreneur.
  3. Use some relevant and good hashtags, so that the right kind of people can find you.
  4. Show your skillsets, Let the world know what you are made up of.
  5. Regularly visit forums and interact there. Participate in Q & A.

2) Market your skills.

Firstly, develop multiple skills needed for your journey. Prepare yourself. As an entrepreneur, you need to be all-rounder when it comes to skills.

In today’s world, there is more demand for generalists than a specialist. A person with 10 intermediate skills is better than a specialist with just 1 skill. So generalize your experience and prepare yourself to learn more.

As an entrepreneur, you shall have the following skills with learning attitude to be master in each one of them: Leadership skills, management skills, speaking skills, Digital marketing skills, learning skills, listing skill, creativity, problem-solving, thinking out of the box, etc.

Developing these skills requires consistent effort, putting lots of work on yourself. Once you start mastering these skills, the world will start recognizing you better.

You will be presenting your company better with your personal branding. And the more skillful you are the better manager you will be.

When people find your skills level, they recognize you and want to connect with you. Developing your skillset is value investing in yourself. You are more likely to get mentors and like-minded peers in your circle.

Take a course, learn from the blog, or watch some YouTube videos. Learn from peers or mentors. And most important of all, develop a learning attitude.

3) Know your business well, from every corner

Data is money in today’s world. It comes with a cost and it can be also obtained free of cost if you know how to do it. Having precise data for your business is very advantageous. And if you want to cut through the competition, you must have proper data for your market.

If you have the right kind of information for your business, then you will thrive without a doubt. What is your market capital, what is your market share, the growth rate of your segment, insight about your competitor, your USPs, those are all the information you must acquire.

Knowing your business data from every corner is something that Kevil O’Leary finds attractive. He has shown his interest in start-ups, where the CEO knows his/her game so well. He admires entrepreneurs with knowledge of all his business data.

Do your research well, keep yourself updated with latest market trends. Know your customers and likes — dislikes of them. When you will talk with people, it will show up on your face; in the talks and meetings. It boosts confidence in you. Don’t underestimate the power of data, it can bring wonders.

4) Attend networking events

A great way to get exposure is to attend networking events (especially with free food). It is the place where strangers come together with a common goal.

Those events are usually of a specific theme. They are topic oriented which enables you to decide whether it is the niche you want to get in. Here you will meet people face to face. Which the best way to cultivate long term relationships and initiate business collaborations.

The business generates more from references then it can be with any other tools like social media or Google AdSense. The trust factor is an important part of business, and when you meet with your clients directly, they are more likely to connect with you for the long term.

You tend to buy from the person you know and trust.

And you might have noticed, that most of the deals happen at such places. Even many ideas get funded at such events.

To stay in trend and get exposure such events shouldn’t be discounted.

If you are reading this, you are seeking to grow and build your own empire. To make sure that happens, train yourself to stay two steps ahead in the market. The growth of your company and the reputation of your personality depends upon it.

What better ways it can be to connect with champions of a kind at such events and learn some life lessons from them.

You might get a mentor for your life or a peer for a journey. Also some brilliant solutions for setbacks of the bumpy road.

5) Build something crazy and viral

Your content can be spread at lightning speed in today’s digital era. With the help of platforms like YouTube, Blogs, Instagram, Facebook, and many others on the internet can help you spread the word in the start-up world.

All these platforms experience an increment in visitors year on year. Everyday lacs of new people joining such platforms. And it is most easy to reach out to the world with the help of such platforms than ever.

You might have seen things go viral on many digital Media. There are posts showing it broke the internet. They are content that got popularity over a very short period of time.

Capture your audience with content which compel them to share it with their peers. The more your content is shared, the more people will see it and the algorithm of social media will get spiked to show it to more and more people.

There are several ways you can make your content go viral. Time to time there are some local or international trends is going on. It can be from fidget spinner to some awesome ice-cream flavor.

Going with trends can ensure that more people are going to watch it as it is already the top keywords in the search engines. If your content with catchy headlines is of such a trend, it will be reaching a wider audience.

Relevant images and catchy headlines with succinct content and you are ready to go viral.

Jeff Bullas writes in his blog, “When people think about sharing content, they consider social currency. If it makes them look clever or smart, the more likely they are to pass it onto their friends and followers.”

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Entrepreneur Jatin

Engineer turned Digital Marketer | Helping SMEs Thrive Digitally | SEO | Facebook Ads | Content Writer